15X ROAS,18X ROAS,25X ROAS

Does ROAS really means, you have made that profit?

You see the previous works of someone claiming to achieve these numbers and you believe them blindly.

ROAS stands for “Return On Ad Spend”

Not for

Profit made for Ad Spend

So please look at the Net profit statement of a business which includes 

The Ad spend,

Packing charges,

Shipping costs,

Inventory costs and taxes.

There’s one more secret:

There are no such costs on 

Digital products like

E-books ,

How to Guides,

And 

Personalised consultation.

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